Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Capital costs

Make product backward compatible with earlier versions

No. Year SIC Note
1 2000 3576 The CEO of Juniper believes it is important to inter-operate with Cisco because it built the earliest networks. Juniper's technology needs to be compatible with the existing equipment.

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