Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Capital costs

Break large purchase into smaller units

No. Year SIC Note
1 2005 4522 In 2004, fractional private jet ownership increased 5.5%.
2 2000 7379 Big companies have budgets to hire IT specialists to run their systems, or to turn over their systems to a consulting operation such as EDS. CenterBeam is one of a handful of "managed service providers" who offer this service to small and medium sized companies.
3 1998 7999 As new units rise at American Skiing's newest phenomenon, the Canyons in Utah, the 2,400 quarter shares have been sold. The company is planning documents suggest a goal of 32,000 quarter to full share units.

<< Return to Acquire Steps