Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself


No. Year SIC Note
1 2005 4512 European plane maker Airbus is agreeing to lend the merging carriers US Airways and America West $250 million. In exchange, they will become the North America launch customer for Airbus' planned A350 aircraft.

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