Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

C. Reduce the customer’s spending on other products used with the product

Products customers use with main product

No. Year SIC Note
1 2003 4812 Wireless number portability may also stimulate cell phone sales as carriers offer customers new phones to switch or stay. If people do switch carriers due to number portability, some customers may have to buy new phones since different networks use differ
2 2004 4841 The four Bells have signed marketing agreements with satellite TV companies and now offer satellite programming as part of packages that include everything their cable competitors can offer, plus cell phone service, which cable companies don't provide.
3 2003 7011 Vail Resorts, owner of several large ski areas, has partnered with Frontier Airlines to offer two of the most innovative packages yet. The Ultimate Season Pass includes unlimited round-trip flights to Reno, Nevada and Denver from any Frontier gateway, plus unlimited lift tickets at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly for $2,999 per person for the entire season. The Triple Play package for $999 offers three round-trips to Denver, with free skiing at Keystone, Breckenridge or Arapahoe Basin.

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