Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product
Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A. Knowledge: Add knowledge
Resources: Reduce resources required fore the use of the product
Money: Reduce the money the customer uses with the product.
Reduce the level of payment for use of the product
Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself
REDUCE THE CUSTOMER'S SPENDING ON OTHER PRODUCTS USED WITH THE PRODUCT
<<Return to Acquire Steps