Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

Reduce the customer’s spending on other products used with the product

No. Year SIC Note
1 1994 2840 Johnson is powered by heavy advertising. Consumers buy these kinds of products only a few times a year, so they're not highly sensitive to price competition. Johnson acquired Drackett Co. and now has a larger and different competitive set.
2 2000 3571 Delta is arranging to deliver all its employees a subsidized PC. People PC will deliver the computers. Each employee will pay $12 a month for 36 months, or $432 for package that includes a brand name PC with an Intel microprocessor, software, and Internet Service.
3 2002 3652 When a revolution catches on very quickly, or has been spotted too late to be contained, shaped, or absorbed, industry leaders must act more aggressively to neutralize it. Industry leaders often quash a new product or business model through legal action.
4 2004 4841 The four Bells have signed marketing agreements with satellite TV companies and now offer satellite programming as part of packages that include everything their cable competitors can offer, plus cell phone service, which cable companies don't provide.
5 1991 6512 Many desperate developers are covering remodeling costs and even paying tenants' moving expenses. Amenities abound, ranging from free health club memberships and shuttle buses to concierge services, free shoe shines & fresh-cut flowers.
6 2001 7011 The Four Seasons Hotel in the West Indies is currently offering up to $600 airfare credits per reservation. Similar efforts have been made by other four-star luxury hotels in response to a soft market and many recent hotel renovations.
7 1999 8999 H&R Block held a sweepstakes that offered to pay a year's income taxes for the winner. It was promoted with a banner displayed on several Web sites, and about 60,000 people clicked on it.

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