Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

D. Improve the customer’s profits directly

Build demand for the customer's product

No. Year SIC Note
1 2004 3571 With the printing industry, in each product cycle, they move you to a new product and you have to then buy new cartridges for that new product. If you could use your old cartridges, that's good, that's a benefit. But fundamentally, you can't use your old ones anymore. That innovation, that R&D, they've spent it to lock you in again and to force you to buy ink at ever higher prices.
2 1998 7999 Sunday River was once a torpid backwater with 40,000 skier visits in 1980-81. It turned into the Northeast's second most popular resort, boasting 500,000 visits in 1997-98. American Skiing Company focuses on services. The inspiration was to entice middle class families to participate in quarter share condos enclosed in Grand Summit Hotels near the base of the lodges.

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