Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

D. Improve the customer's profits directly

Pay some of the customer's costs

No. Year SIC Note
1 2000 3571 Delta is arranging to deliver all its employees a subsidized PC. People PC will deliver the computers. Each employee will pay $12 a month for 36 months, or $432 for package that includes a brand name PC with an Intel microprocessor, software, and Internet Service.
2 2001 3674 In recent months, AMD has extended its product lineup to encompass, for the fist time, most segments of the PC processor market. Last summer, it introduced a lower-priced Athlon derivative, dubbed the Duron, to take the place of its older K-6 chips.
3 2001 3674 Intel is counting on the Pentium 4 chipset to maintain its dominance of the microprocessor. Intel is putting pressure on PC makers to use the new devices, offering special advertising subsidies and volume discounts.
4 1987 4512 Pan Am will offer a free round-trip ticket for one of its Pan Am Shuttle flights to passengers who buy a full-fare round-trip shuttle ticket and a Polaroid Corp camera.
5 1986 4512 Established airlines have been able to offer frequent-flyer programs and powerful computerized reservation systems to woo back customers.
6 1991 6512 Many desperate developers are covering remodeling costs and even paying tenants' moving expenses. Amenities abound, ranging from free health club memberships and shuttle buses to concierge services, free shoe shines & fresh-cut flowers.
7 2001 7011 The Four Seasons Hotel in the West Indies is currently offering up to $600 airfare credits per reservation. Similar efforts have been made by other four-star luxury hotels in response to a soft market and many recent hotel renovations.
8 2001 7011 Choice Hotels International recently started giving away $5 gasoline cards to travelers who book in advance for two nights and use a MasterCard. "Gas is a big deal for a lot of our customers because a lot of them arrive by car." The company is the world's second-largest hotel franchiser. It has seven brands, ranging from upscale to budget. The lower-segment of the lodging industry is keeping its head above water, thanks to price-sensitive consumers.
9 1991 7372 To counter Microsoft's push, Lotus gave away its $495 Ami Pro word processor for Windows with each sale of its high-end 1-2-3.
10 1999 8999 H&R Block held a sweepstakes that offered to pay a year's income taxes for the winner. It was promoted with a banner displayed on several Web sites, and about 60,000 people clicked on it.

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