Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

D. Improve the customer’s profits directly


No. Year SIC Note
1 2005 6159 In 2002, General Electric signed off on a $50 million working capital line of credit for Acosta. GE Commercial Finance was chosen due to a wealth of bundled services to encourage growth. In three years, GE has saved Acosta more than $6 million on yearly transportation costs. GE has also helped Acosta tweak its accounting system to be 15% more productive.
2 2000 6211 offers customers the FreeTradez Platinum Visa card. The difference with theirs is that instead of airline miles, they're going to reward their users with shares of stock in FreeTradez, in some Fortune 500 companies and some startup highflier companies.

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