Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

Improve the customer's profits directly

No. Year SIC Note
1 2004 3571 With the printing industry, in each product cycle, they move you to a new product and you have to then buy new cartridges for that new product. If you could use your old cartridges, that's good, that's a benefit. But fundamentally, you can't use your old ones anymore. That innovation, that R&D, they've spent it to lock you in again and to force you to buy ink at ever higher prices.
2 1987 4512 Pan Am will offer a free round-trip ticket for one of its Pan Am Shuttle flights to passengers who buy a full-fare round-trip shuttle ticket and a Polaroid Corp camera.
3 2000 6211 offers customers the FreeTradez Platinum Visa card. The difference with theirs is that instead of airline miles, they're going to reward their users with shares of stock in FreeTradez, in some Fortune 500 companies and some startup highflier companies.
4 2001 7011 The Four Seasons Hotel in the West Indies is currently offering up to $600 airfare credits per reservation. Similar efforts have been made by other four-star luxury hotels in response to a soft market and many recent hotel renovations.
5 1999 8999 H&R Block held a sweepstakes that offered to pay a year's income taxes for the winner. It was promoted with a banner displayed on several Web sites, and about 60,000 people clicked on it.

<< Return to Acquire Steps