Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Warnings and advice

No. Year SIC Note
1 2003 3711 GM's Regal beat out the Toyota Camry and Honda Accord as the most reliable midsize sedan in America. GM, like its Detroit rivals, has been steadily improving its quality for years and is narrowing the gap with the best of the Japanese in both initial quality and long-term dependability surveys. Despite its praises, the Regal has low sales. Its plight says a lot about why Detroit's quality improvements aren't translating into stronger sales. Quality no longer means what it used to as the competition is upgrading as well.
2 2003 7011 There is hope for the hotel convention industry as the economy rises. There will soon be fewer discounts and packaged hotel-room deals will appeal more to convention goers.
3 1999 7372 Right now, Linux laptops will mostly be for computer engineers. Mass-market acceptance is being blocked by Linux's lack of productivity software (like Microsoft's Office).
4 2001 7379 Customers do resist switching when it involves large setup costs or a complex implementation process. B2B application providers, for example, lock in their customers when they install costly proprietary software systems.
5 2002 9511 Waste Connections focuses on markets with populations below 100,000 and has operations in Sioux Falls S.D., Idaho Falls, Idaho, and Wichita, Kan. The company has stayed west of the Mississippi and has had very little pressure in these markets.
6 2002 9511 Waste Connections looks for suburban and rural markets to target. The population in these areas grows at 3-times the national rate. It likes smaller markets because it allows it to become the #1 or #2 player.

<< Return to Acquire Steps