Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Locate closer to current customer location

Follow current customers to new locations

No. Year SIC Note
1 2000 7372 Trend Micro's Edoctor business is an on-call service. It works with Internet service providers that offer anti-virus for their customers. This helps it sell much more easily without expense.
2 1997 8011 Premier has a network of 5,000 collection sites that serve all 50 states and an independent laboratory that performs a full array of substance abuse testing services for corporate and institutional clients nationwide.

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