Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Locate closer to current customer location


No. Year SIC Note
1 2004 3661 Although it is a small player in China's cell phone market, Lenovo is one of the few Chinese makers that also designs its own models. With the in-house engineering and design capabilities, its cell phone gross margin jumped to 25% from 11.8% a year earlier.

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