Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Increase number of channels used to serve current customers
Increase sales channels serving current customers

Direct channel

No. Year SIC Note
1 2002 2095 Peet's Coffee & Tea plans to sell more of its whole beans to specialty food stores, restaurants, offices and via the Internet. That business carries higher margins than labor-intensive retail stores.
2 1985 2300 Esprit, originally a designer and manufacturer, also tries to reach out to customers using mail-order catalogs (retail business).
3 1999 3021 In June 1999, the world's largest sports-shoe maker, Beaverton, Ore-based Nike Inc. started selling many of its shoe lines directly to consumers at Stoughton, Mass based Reebok International Ltd. will start direct sales on the Web this fall at
4 2003 3571 Apple has been trying to make a deal with Circuit City and Best Buy which are the two largest consumer electronic retails, to sell their products in a special product display area by Apple employees.
5 2001 3900 Fastenal has started to pursue more national accounts. This would help manufacturers with multiple wide-spread facilities that consolidate parts and tools contracts into a single supplier.

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