Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Increase number of channels used to serve current customers

Increase service channels serving current customers

No. Year SIC Note
1 2000 3500 Under a 5 year contract, Gateway will set up and staff Gateway sales operations inside as many as 1,000 OfficeMax stores, more than quadrupling Gateway's US retail presence. Gateway plans to set up 500-square-foot to 1,000-square-foot retail centers inside OfficeMax stores. Gateway employees will sell its PCs, Internet access, PC training and other services. The two companies also agreed to link their Web sites, allowing Gateway buyers to purchase OfficeMax supplies over the Internet.
2 2002 4512 After the Sept. 11 terrorist attacks, most airlines prepared for hard times by slashing traveler extras, eliminating many meals, pulling magazines off planes and closing some ticket offices and airport clubs. Not Continental Airlines. It decided cabin comforts were more important than saving a few bucks. It has gone ahead on pushing projects intended to woo travelers. Continental spent aggressively to add security checkpoints and self-service check-in kiosks. In December, Continental's traffic was down only 10.6%, the smallest decline among the six biggest airlines. In the fourth quarter, Continental's planes were more full than those of its competitors.
3 1999 4813 The distributors of Leap's new wireless service are grass roots. The company has three of its own stores and uses independent wireless dealers. But the key is selling through local store owners.
4 1999 7375 A feature pioneered by Intuit's Quicken last year, both Quicken 2000 and Money 2000 allow you to enter transactions from any Internet-connected computer over a secure web site.
5 1986 7380 D&B now delivers the same credit histories via computer, telephone, and the mail (convenience).

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