Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Offer current products to current customers in non-traditional purchase locations

Offer products at locations of leisure

No. Year SIC Note
1 1998 2024 Dippin' Dots are tiny ice cream balls produced by freezing them in liquid nitrogen. The inventor failed to sell them right away because they were placed in a unpopular shopping center. Once put in amusement parks, they became a hit (especially with kids).
2 1997 3571 NWRE's @workStation is among the first products available that combine integrated Internet access and the ability to run PC, Java, Unix, and mainframe applications on the desktop at a relatively low-cost.

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