Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Offer current products to current customers in non-traditional purchase locations

Allow purchase of products from home or office

No. Year SIC Note
1 1987 2038 Great Starts Breakfast Sandwiches offer Egg McMuffin w/out having to stand in line. Can be microwaved at home in minutes.
2 1999 3089 Internet sales are a part of a broader push by Tupperware to boost sales. The Home Shopping Network will soon broadcast the second one-hour show devoted to selling Tupperware in the past three months.

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