Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Offer current products to current customers in non-traditional purchase locations

Add products where customers purchase other products

No. Year SIC Note
1 2002 2095 Peet's Coffee & Tea's first efforts last year resulted in 130 new specialty grocery accounts. Their date-roasted bags are placed in the bakery sections to emphasize their freshness. They plan to target the nation's thousands of gourmet food stores rather than mainstream grocery chains.
2 1998 2096 In September, we successfully introduced our first superpremium product, Saratoga Real Vegetable Chips, in selected metro New York independent gourmet and grocery stores.
3 2000 3500 Under a 5 year contract, Gateway will set up and staff Gateway sales operations inside as many as 1,000 OfficeMax stores, more than quadrupling Gateway's US retail presence. Gateway plans to set up 500-square-foot to 1,000-square-foot retail centers inside OfficeMax stores. Gateway employees will sell its PCs, Internet access, PC training and other services. The two companies also agreed to link their Web sites, allowing Gateway buyers to purchase OfficeMax supplies over the Internet.
4 2001 3571 Dell made a personal pitch to viewers on QVC, the Comcast Corp cable-shopping channel, which was offering a package including a PC with a Pentium 4 chip, a DVD, rewritable CD drive, a 19-inch monitor and a printer-scanner-copier combination. QVC said it was the most popular item of the day in which it tallied $80 million in total sales, the largest in its history
5 2000 6211 Card Capture Services, which was recently bought by the E-Trade Group, is the largest independent operator of ATMs in the United States and also has machines in Canada and Mexico. The company operates 900 ATMs in California, 300 of them in Northern California, 300 of them in Northern California. Its model is to sell ATM terminals to stores, such as Chevron, Safeway, and Rite-Aid, and then sign a long-term contract to maintain them and process transactions.
6 2000 7384 While wireless enabled cameras are still in the planning stage, Fuji expects to begin installing kiosks called Aladdin Digital Picture Centers in 2000. Fuji plans to put Aladdins in electronic superstores and on the counter tops for smaller retailers.
7 2001 8062 Select Medical works in different niches in the hospital and rehab industry. It leases space from hospitals to run divisions that treat patients with complex medical conditions. The average patient has cardiac, kidney, or neuromuscular disorders.

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