Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Bring current products closer to new customers
Cover a broader geographic market with current products
Add current products where average customer volume is low

Serve locations with low unit volume

No. Year SIC Note
1 2000 3600 Gentner Communications deals with the improvement of sound quality in public-speaking equipment. Before it focused mainly on the audience-conferencing market but now, "we are looking at how to encroach into venues like auditoriums and gymnasiums."
2 1997 4832 By developing "hub and spoke" regional clusters, Jacor has distinguished itself from other major consolidators by being the first to begin branching out into smaller markets surrounding the larger markets in which it has already consolidated.

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