Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customer with new products, saving customer purchase time

Establish a service organization

No. Year SIC Note
1 2004 7291 H&R Block lost 4% of its taxpayer clients in 2003, one of several factors leading to the company's persuading of customers to buy newer home mortgages, business consulting, and brokerage services, among other new services.

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