Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time


No. Year SIC Note
1 2000 3711 GM is planning to lure younger buyers by rolling out seven vehicles between 2002 and 2004 costing $20,000 or less.
2 2004 4841 Outside the U.S., some big phone carriers are launching TV and video-on demand services over their phone networks to customers in France and Spain. In Canada, the country's major phone companies are expected to begin broad rollouts.

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