Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Target your products on markets with limited competition from the leading industry competitors
Target locations with low populations

Locations at moderate distance from major markets

No. Year SIC Note
1 2004 4512 United has 1,000 flights in and out of Chicago every day. Southwest built it's hub in Midway and it's New York hub on Islip on Long Island and continues its push into small cities.

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