Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Complete some of customer's steps with the product

Preparation steps

No. Year SIC Note
1 2002 3571 IBM prides itself on offering all encompassing packages that include hardware, software, and services. PCs and servers are key components. IBM would have no trouble using PCs from other makers as part of any total solutions package.
2 2003 6512 With double-digit vacancy rates putting a drag on commercial real estate, owners of office buildings across the U.S. increasingly are turning their unleased space into ready-to-occupy suites to lure tenants. Stealing a move from anxious home sellers who spiff up their properties, office landlords from Boston to Los Angeles are painting the walls, installing carpet, building private offices and conference rooms and even tossing in kitchenettes-including the kitchen sink. Typically, landlords rent space in the condition that previous tenants left it: or, if new, in a raw condition.
3 2003 6512 Unico Properties landlord just finished building a few pre-furnished and decorated speculative suites in its office building in San Francisco, a city with nearly 17% of its total market for office spaces empty.

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