Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process

Reduce customer choices

No. Year SIC Note
1 1990 3571 Computer companies want to target the education market because it imprints brand and operating-system loyalties on the young that translate into billions of dollars of future sales.
2 1997 4213 Secular growth of 15-30% for the leading carriers is largely driven by the customers' need to reduce the number of carriers used on a regular basis to a "core" base of high-service, low-cost providers.
3 1999 4512 The key to Southwest's success is a design that is as simple to use as a Southwest meal is to eat. Instead of the infinity of choices that dotcoms assume costumers want, Southwest delivers a pace where a transaction takes just ten quick clicks to complete. Up pops a fare, plus options to help you get a better lift or a better price. Arranging tickets is so simple that it seems like real customer service.

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