Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process

Move information electronically

No. Year SIC Note
1 2000 3571 Dell Computer takes less than 36 hours to receive an order, build a PC from scratch, and ship it to a customer. The company typically keeps just a week or less of inventory in stock.
2 1987 3674 Fujitsu America Inc. has a satellite link for sending chip designs to its waiting production line in Japan. So Fujitsu can deliver semi custom chips to N. America in less than 8 weeks–no more than it takes most US chipmakers.
3 2004 4724 Executives at Hilton Hotels are aware that a high number of potential online consumers abandon their purchases in mid-transaction. Last year, Hilton rebuilt its site to make it faster and added a reservations feature called "Push to talk," in which consumers can talk to an agent via their computer or request a return phone call.
4 1988 5812 CA Pizza Kitchen has servers punch an order into a computer, which then parcels it out: salad order to the pantry, pizza order to the pizza station, drink order to the bar. Also keeps a running tab on orders to reveal the most popular meals.
5 2000 7372 J.D. Edwards differentiates from other companies because its software allows customers to go from idea or concept to actionable capability in their software easier and quicker than any other system.

<< Return to Acquire Steps