Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Simplify installation or set up

Regular installation

No. Year SIC Note
1 1992 3571 Packard Bell's success tied to making it easier than ever to buy and set up a PC. It is sold in discount warehouses.
2 2002 3571 Those who use PCs at work, are proficient and familiar with their operating systems will definitely be more likely to purchase a PC for home; Macs are generally more expensive and require learning how to use an entirely different system.
3 2002 3572 Consumers like USB drives because of their easy to use plug-and-play technology. The USB drives also don't require an additional plug. Recent sales of the product have risen.
4 1996 3575 Compaq introduced Presario series of home-oriented computers, which emerge from the box ready to go.
5 1987 3800 Many camera owners want to switch to the new compact models, the so-called lens shutter cameras that don't have interchangeable lenses and flashes.
6 2002 5812 At Sonic, there aren't any indoor tables or counters. The customer drives into a covered carport, looks at the menu, and presses a button once he is ready to order.
7 1989 7514 Car rental Club members go directly to a special facility where they simply show their license and credit card, sign and go.

<< Return to Acquire Steps