Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Simplify installation or set up


No. Year SIC Note
1 1990 2650 U.S. milk drinkers rejected Tetra Pak's carton, favoring the familiar easy-opening steeple-shaped carton.
2 1996 7372 Disney's interactive version of Pocahontas came with instruction to parents to open, install, & learn to use the software in advance. Special wrapping paper was provided so parents could rewrap the boxed product for Christmas morning.

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