Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Simply installation or set up


No. Year SIC Note
1 2002 4832 Clear Channel is one of several big media companies that are racing to sign up advertisers for cross-platform deals that bundle together ad space across several media. These are becoming more popular with powerhouses including AOL, Walt Disney, and Viacom, all pitching "one-stop shopping." Clear Channel is the biggest U.S. radio broadcaster and live-entertainment promoter. It has linked together 1,200 radio stations and 135 live-entertainment venues. It recently linked with Phillip Morris's Miller Brewing to sponsor a music tour.

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