Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A. Knowledge

Resources: Reduce resources required for the use of the product

  1. Money

  2. Time – Reduce the time the customer must spend with the product


      1. Warnings and advice Examples>>

      2. Bring products closer to the customer

        1. Place current products closer to current customer's location of purchase or use

          1. Locate closer to current customer location

            1. Follow current customers to new locations Examples>>

            2. Other Examples>>

          2. Increase number of channels used to serve current customers

            1. Increase sales channels serving current customers

              1. Direct channel Examples>>

              2. Retail channel Examples>>

            2. Increase service channels serving current customers Examples>>

          3. Offer current products to current customers in non-traditional purchase locations

            1. Offer products at locations of leisure Examples>>

            2. Allow purchase of products from home or office Examples>>

            3. Add products to locations customers visit Examples>>

            4. Add products where customers purchase other products Examples>>

          4. Arrange for customer transportation to product Examples>>

        2. Bring current products closer to new customers

          1. Cover a broader geographic market with current products

            1. Add current products where average customer volume is low

              1. Serve locations with low unit volume Examples>>

              2. Serve customer segments with low unit volume Examples>>

            2. Serve new customers in a new geographic market Examples>>

          2. Serve new customers with a new channel of distribution Examples>>

        3. Serve current customers with new products, saving customer purchase time

          1. Add related products the current customers would buy Examples>>

          2. Add products not carried by local competition Examples>>

          3. Establish a service organization Examples>>

          4. Offer additional Price Points Examples>>

          5. Other Examples>>

        4. Target your products on markets with limited competition from the leading industry competitors

          1. Target locations with low populations

            1. Locations at moderate distance from major markets Examples>>

            2. Mid-sized cities Examples>>

            3. Small towns and rural areas Examples>>

          2. Target customers who purchase in small quantities Examples>>

      3. Reduce customer steps in the product process

        1. Complete some of the customer's steps with the product

          1. Installation steps Examples>>

          2. Preparation steps Examples>>

          3. Other Examples>>

        2. Reduce customer choices Examples>>

        3. Move information electronically Examples>>

        4. Simplify installation or set up

          1. Regular installation Examples>>

          2. Packaging Examples>>

          3. Other Examples>>

        5. Modify product to reduce maintenance Examples>>

      4. Other Examples>>

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