Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process

Increase service capacity

No. Year SIC Note
1 1997 2621 Wausau Papers was a poorly performing manufacturer of uncoated paper. It had old machines and high production costs. The company had high market share in Chicago because it had a factory nearby and could service distributors daily. The company changed it's strategy to offer next day service to all large distributors in major mid-western cities and encouraged them to order small quantities, some with custom specifications. Distributors had been frustrated over long and unreliable lead times, poor service and limited choice from traditional large volume suppliers. So many switched, and even paid a premium price for some of Wausau's products. They also ordered some commodity products along with Wausau's customized ones because of it's speedy service
2 1997 3711 Car makers have globalized to cut costs and have used the build-where-you-sell approach to globalization. Toyota will soon overtake Chrysler to become one of the three car producers in the US.
3 1998 3711 General Motors announced plans for a national rollout of a Web site that lets consumers track down the exact model car or truck they want, print out a window sticker, schedule a test drive and get a commitment on a low purchase price from a local dealer.
4 1987 4100 With a "black cab" in comparison to normal taxi, the executive receives a car that is often cleaner, door-to-door service, and a guaranteed pickup, most of the time within 15 minutes of placing a telephone call.
5 2001 7379 Scale Eight sells data storage using the Internet and is tailored toward web companies especially those involved in moving data intensive forms of information, such as video and audio.

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