Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Warnings and advice

No. SIC Year Note
1 3571 1990 Apple customers must wait for software (it's faster for IBM-compatibles).
2 3571 2001 Sony moved into personal computers largely to protect its consumer electronics business. It wanted a PC presence because its devices, like digital cameras and MP3 players, need to connect to one.
3 3651 2000 Console video game makers have tried the Trojan Horse strategy before, in vain. In the early 90s Nintendo cooked up a strategy to turn its widely popular game machines into superboxes featuring shopping, mail, and other online services.
4 3944 1996 Nintendo held off on delivering its 64-bit machine until it had ensured it could provide top-caliber games. The company delayed the release of Nintendo 64 until this year from last year.

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