Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Add to the main product components the customer uses

Design product to use specific complementary product

No.	SIC	Year	Note
1	3571	1989	In recent months, DEC has joined with Apple to develop products allowing Macintosh users to link to VAX networks, with Lotus and Ashton-Tate to get their worksheet programs tied into VAX. Even selling PCs made for it by Tandy.
2	3571	1986	DEC has emerged as the leading installer of computer networks within office buildings. DEC's willingness to build networks with its own computers as well as other brands is helping the company to reach new markets.
3	3571	1996	Silicon Graphics is going to great lengths to make sure business customers' favorite software runs well on Silicon Graphics machines.
4	3571	2002	Thin client technology started in the mid 1990s with Oracle and Sun offering thin client solutions. But those machines ran on Java and required rewriting customer applications software. Neoware systems in contrast will run with any application.
5	3571	1986	IBM and Intel to swap computer chip designs and cooperate in developing customized chips for use in IBM products. Gives IBM the right to develop proprietary customized chips incorporating certain Intel designs considered to be the industry standards.
6	3575	1989	Solbourne clones of Sun machines are more powerful: they incorporate parallel-processing techniques. They will be able to use software written for the Sun 4 without modification.
7	7372	1997	Microsoft's new Web navigation software compatible with Windows 95 and later versions; Netscape's to be compatible with Macintosh, Unix and all versions of Windows.
8	7375	2002	In response to the challenge from Network Appliance and to grow its business, EMC is investing in software. It is developing programs to manage all of a customer's storage equipment including boxes from its competitors, including Network Appliance's.

<< Return to Acquire Steps