Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Add to the main product components the customer uses

Build complementary product into main product

No. SIC Year Note
1 3571 2001 Sony is planning to introduce a computer in the US that combines a PC and a home entertainment system. Compaq plans to respond with a line of entertainment products.
2 3571 2002 Apple Computers is making a come back since 1997, they are turning out new cutting-edge Macintosh models and a new operating system. They have created simple new programs for all the new digital hobbies including movies, photos and music. They pioneered new technologies such as wireless networking and DVD burning.
3 3571 2005 For its first 15 years Research in Motion was a Canadian pager outfit almost unknown south of the border. Then came the BlackBerry, in 1998. The handheld e-mailing computer quickly became the must-have gadget for executives, consultants and everyone on Wall Street. RIM has sold more than 2 million BlackBerrys, and they now handle half of all wireless business e-mails. RIM's annual revenue should surpass $1.3 billion when it's announced in April, making the BlackBerry as big a phenomenon as Apple's iPod.
4 3571 2003 Hewlett-Packard has succeeded in selling pricey machines such as its Media Center and Tablet PCs to counter the trend toward commodity PCs. HP also has been working to sell more of the low-priced PCs.
5 3575 1993 These customers, who may be insecure about abandoning traditional technology in favor of pure networking products, will receive the added functionality of a networking product embedded in a familiar piece of equipment.
6 3651 2003 Competition from other audio manufacturers for in-car systems is slim, Harman's system is the only one of its kind on the market and it plans to maintain this lead by making the Infotainment System the control center for the car.
7 3674 2001 And this month, AMD rolled out yet another version, the Athlon MP, and a new companion chipset, which together enable PC-makers for the first time to offer workstations and servers with two Athlon processors working in parallel.
8 7041 1998 Real estate sales have helped an industry where overall skier visits have been flat for more than a decade. Ski companies are banking on the notion that baby boomers, disinclined to risk themselves on the slopes are increasingly interested on owning a second home, which they are able to afford.
9 7372 2002 In their large suites of business software, PeopleSoft and SAP include products that run manufacturing, customer relations, human resources and finance systems for clients. It is easy for customers to add the supply chain component.

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