Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Offer products that could be purchased with the main product, saving purchase time

Offer products used sequentially with the main product

No. SIC Year Note
1 1600 1989 Fluor now designs, constructs, & maintains buildings & equipment for 30 industries.
2 3462 1997 ABC is the leading supplier of specialty trackwork and the number two supplier of wheels to the railroad industry. Recent acquisitions have broadened the company's product line into services, including wheel mounting, rail yard automation and signal systems.
3 3571 1986 Leading Edge, the computer company, is promoting access information, with computers with instant access to current and historical financial quotes, up-to-the-minute news, detailed statistics on companies, etc.
4 3577 2002 Worldwide demand for PDAs fell in 2002 but the industry is becoming crowded with rival devices. T-Mobile's Sidekick features wireless internet, a phone and an electronic organizer.
5 3577 2004 Broadcom is looking for greener pastures for its Wi-Fi chips, for instance, fast, wireless modems. That's a natural fit for Broadcom, which already makes fast DSL and cable modem chips.
6 3672 2000 After a string of acquisitions, Parlex now has the most diverse product line among flexible connector suppliers. They bought PolyFlex circuits for $19.7 million, giving them a new line of flexible connectors.
7 3674 2000 JDS Fitel and Uniphase merged last July, the combined company has proposed or completed another seven mergers. The firm is the one shop stop for optical components for fiber optic communications.
8 3699 2003 Zebra Technologies has a 30% plus share of the U.S. market for thermal printers used in barcode labeling. Its profits help with its acquisitions, which in turn broaden its product line. Recently, it added mobile and desk-top bar-code printers to its market.
9 4512 1987 Allegis combined United Airlines, Hertz, Hilton hotels. Allegis had hoped to build an army of loyal customers seeking crossover services, discounts and joint reservation and check-in systems.
10 4513 2003 Airborne Express and FedEx are both boosting ground services to cut into UPS' near monopoly. This is a great strategy as the economy is so low that many companies are looking for cheaper ways to deliver packages (ground is less than air).
11 4813 2003 Cox aims to go a step further and offer Internet phone calls via a technology called Voice over Internet Protocol, or VoIP.
12 4813 2001 Cbeyond's new system is more convenient in that it makes it easier, faster and cheaper to add new services. The company's mantra is "one network, one pipe, one protocol."
13 5812 2000 Allied Domecq's Togo's only has 325 units. It is a lunch business however, as Dunkin Donuts is a morning business and Baskin-Robbins is an evening business. For a double-franchise fee, operators can put all three companies in the same building.
14 7375 2002 Just as Network Appliance attacks EMC from below, Microsoft is attacking it from below. Microsoft has developed a version of its Windows Operating System that has extra features for running storage devices.
15 8011 1997 Omega's inclusion of non-Omega-affiliated practices in its network serves as a competitive advantage as access to care is essential in choosing a managed care provider.

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