Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Resources: Reduce resources required for the use of the product
Time – Reduce the time the customer must spend with the product
Enable customer to use product at will rather than on a schedule
|1||4513||1998||Additional program benefits for using Airborne Express include free on-call pickup from most locations and delivery the next business morning–usually by 10:30 a.m.|
|2||4841||2005||Comcast and other big cable TV firms are starting to utilize digital video recorders, devices that consumers want but that pose a threat to advertising revenue. DVR technology lets users fast-forward past commercials and control a live broadcast like a DVD. Over the past year, the number of Comcast subscribers using DVRs has grown from around 0.1 million to 1.4 million.|
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