Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Energy – Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer’s health

Remove components toxic or dangerous to user

No. SIC Year Note
1 2000 2003 The Atkins name confers trust. This allows the company to charge high prices–like six dollars for a box of cereal. Atkins pasta is based on soybeans, which don't cost much more than wheat, yet Atkins charges $4.99 a box, twice as much as wheat-based noodles. Kraft aims to highlight low-carb content of some of its meats and cheeses. In March, Heinz One Carb Ketchup will hit stores.
2 2082 1987 Boston Beer Co. has just introduced a low-calorie ale that has won some acclaim for its taste.
3 2086 1996 Royal Crown in 1962 gave the world the first nationally branded diet cola – Diet Rite. It introduced the first cola in a can and the first decaffeinated cola.
4 2086 1998 Triarc's new Diet RC cola is advertising that is has no aspartame and instead uses sucralose. The new claim is designed to help the smaller business compete against bigger giants like Coca-Cola and PepsiCo.
5 2086 2004 Coca-Cola and Pepsi have both launched new products to boost stagnating soft-drink sales. The products both promise half the calories without compromising taste. Mid-calorie sodas are an attempt to lure over consumers who dislike the taste or connotation of diet but do not want to consume the full-calorie version. Diet drink sales made up 28.6% of sales in 2003 and the growth rate is at 5% a year. Sales of full-calorie drinks have been adversely affected by health warnings about the role of soda and obesity.
6 2111 2001 After the anti-smoking campaign in the mid 1990s some consumers switched to American Spirit cigarettes thinking it was the healthier choice because there were less additives.

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