Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Energy – Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer’s health

Add components to make product healthier

No. SIC Year Note
1 2086 2005 PepsiCo Inc's Gatorade has added a new endurance formula with nearly twice the sodium and three times the potassium of the original which was created in 1965. The product is aimed at runners, teenagers competing in all-day soccer tournaments and construction workers.
2 2086 2005 Coke management is hoping that Diet Coke with Splenda will bring new customers to the brand as well as gently push existing customers toward Splenda. The new Diet Coke product will feature a special yellow band on the front label with Splenda printed on it. This kind of information is usually hidden. PepsiCo is making a similar move, replacing the aspartame in its one-calorie Pepsi One with Splenda while leaving aspartame in its regular Diet Pepsi. Sales of Splenda (sucralose) are sky-rocketing while aspartame seems to be fading out. "It's made from sugar so it tastes like sugar."

<< Return to Acquire Steps