Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 3630 2005 Kitchen-appliance manufacturers are looking for new product designs not focused on stainless steel to try and reinvigorate the market. BSH Home Appliances will release a new teppanyaki griddle at $1,999, which lets homeowners attempt to replicate the knife-twirling and sirloin-tossing at hibachi-style Japanese restaurants. General Electric will release a computerized wine vault for $30,000 to keep track of users' inventory online. Sub-Zero Freezer Co. will release a refrigerator-and-freezer combo for $11,000 to $12,000, which has drawers with a separate temperature control for perishables such as vegetables. Maytag Corp.'s Jenn-Air brand will have a new suite of appliances with a glass design.
2 3711 1999 Mitsubishi Motors is enjoying a comeback in the USA, fueled by relatively new and distinctively styled products and successful ad campaign.
3 3711 2005 Nissan was on the verge of bankruptcy in 1999 before it received a capital infusion from Renault SA of France. Their chief executive has returned Nissan to profitability with a combination of cost-cutting and more attractive new models.
4 3944 2005 RC2 has for years made miniature Nascar models for adults. It added toys for children and infants in 1999. To gain more research, it is sending products to mothers. They have the mothers test the products with their children and then send back the results as well as suggestions. RC2 then makes the changes. The whole approach has cut 8 weeks off the time it would have taken using conventional research.
5 7822 2002 Movie studios hope to bring in consumers that like to pirate their movies by offering higher quality and more convenient downloading.

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