Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 2082 2000 U.S. and foreign brewers are pushing newer Latin imports and some U.S. brewed lookalikes in hopes of repeating the kind of rocketing growth Corona made. Anheuser-Busch came out with a new tequila-and-lime beer called Tequiza.
2 3571 2001 Nintendo executives hope to use the latest model, Game Boy Advance, as a Trojan horse to get kids to buy GameCube. That’s because kids will be able to hook up Game Boy Advance to the GameCube for certain games.

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