Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the values of the firm

No. SIC Year Note
1 6021 2004 Some small banks, such as Boston Private, are reaching more communities. Boston Private has six bank locations. Altogether Boston Private runs about $11 billion in client assets. Customers are attracted to the private banks because they offer a personal touch.

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