Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Suggest personal characteristics of the user of the product


No. SIC Year Note
1 3571 2000 Compared to competitors such as Sony and Microsoft, Apple's new products live up to the company's promise to promote a creative, digital lifestyle as soon as they are out of their boxes.
2 3711 1993 BMW avoids yuppie image, advertises that a better car makes a better driver, and helps support a 2-day training program at Skip Barber Racing School programs around the U.S.

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