Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Suggest personal characteristics of the user of the product

Hip, cool, trend leader

No. SIC Year Note
1 2085 1990 Absolut had a witty, fresh ad campaign that was highly successful in the 1980s, using the shape of the bottle.
2 2389 2002 Puma must continue to innovate and expand to maintain an edge over rivals. Fashion always carries a risk of obsolescence. However, the brand is creating a careful balance of more traditional ware with its designer lines. Rivals have also launched designer lines, with Adidas signing designer Yohji Yamamoto and Reebok's sneakers by British designer Paul Smith.

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