Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Suggest personal characteristics of the user of the product

Fast or powerful

No. SIC Year Note
1 3711 1990 Classic Era ads for luxury cars varied. Some were fairly literal, showing actual design details. At other times, illustrations were more stylized, conveying auras of speed, sportiness, etc., but lacking specific details.
2 3711 2003 General Motors Corp. continues to face the challenge of including Cadillac as a luxury brand like Lexus, Mercedes-Benz or BMW. Cadillac must create a sportier ride to compete in the luxury car market. Cadillac is not winning buyers from luxury imports. Only 50% of CTS buyers traded in something other than a GM car. Half of that group traded in an import from Honda, Toyota or Nissan. General Motors is launching a new campaign that is emphasizing engineering and speed instead of heritage. New TV ads will show classic Cadillacs morphing into new models and new ads will focus on performance.
3 3751 2002 Harley Davidson is creating new motorcycle models geared towards its weaknesses in the consumer market. Its new $17,000 Harley V-Rod sits low to the ground with a sleek design and sports performance. It is directed at the younger buyers. Its $10,000 Buell Blast is meant to be a starter bike.

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