Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

B. Your investment is safe

Provide warranty for a period of time

No. SIC Year Note
1 3571 1990 Apple extended its product warranties to one year, the standard in the PC industry. In the US, its warranties had been only 90 days.
2 3711 1998 Daewoo hopes to appeal to college students in several ways. Its prices, on average, are less than those for competitive models from Honda, Toyota, and Nissan. All new Daewoos come with free routine maintenance for three years or 36,000 miles.

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