Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

B. Your investment is safe

Maintain close personal ties to customer

No. SIC Year Note
1 3571 2000 Hewlett-Packard focuses on building relationships with customers and lets them buy any way they like, selling directly to any customer that prefers it.
2 3699 2004 With major video games today often costing $30 million to produce and market, publisher Activision can't leave much to chance. Its use of customer input throughout its game development process helps it avoid risks. Its sales recently rose 34%.
3 7372 2004 Video game producer Activision uses a variety of different customers to test its products. The company spends more time with them upfront to understand what their interests and tastes are.

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