Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

B. Your investment is safe

Allow personal inspection of product

No. SIC Year Note
1 3089 2005 Despite extensive ad campaigns, Tupperware products met resistance when the plastic storage products were first introduced in 1946. Plastics were seen as cheap and homemakers resisted the idea of storing food in them. In response, the products were pulled from stores and vending was limited to home parties. Despite the increase of home refrigeration in the 50's and aggressive promotion, the product did not take off until the top seller shared her methods. Home parties allowed customers to see how the product worked and helped dispel concerns. Since the company's founding, more than 188 million people have attended demonstrations, annual sales top $1.1 billion. Most sales come from parties.
2 3524 2005 Renting is an inexpensive way for someone to learn about ASV's machines. They rent for about $150 a day.
3 3571 2001 Apple opened its first retail stores in May 2001. They planned to spend $85 million to open by year's end. The company will need annual sales of $10 million at each store to break even.
4 7373 2003 Scene7, who provides clickable swatches for Victoria's Secret's Web site, convinced the company to use them by creating a demonstration of the quality of their work and how easy it was to use.
5 7375 2004 Microsoft is releasing a trial version of its own search technology. That trial, contained on a separate Web site, offers a much awaited glimpse at the software giant's expensive yearlong effort to crate a Web search engine to rival Google.

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