Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Experience: Enhance the experience the customer has with the product
3. Increase the customer’s sense of security with the product
B. Your investment is safe
Advertise "brand name" components
|1||0||2003||The corporate brand is suited to play an endorser roll as in Courtyard by Marriott, MSN by Microsoft or Lion King by Disney. It provides credibility that can reassure the new buyer, especially if a new technology is involved. It represents an organization that stands behind its products in spirit and substance. It can also work on an emotional level by providing a valued relationship with a respected organization.|
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