Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

Your investment is safe

No. SIC Year Note
1 0 2003 The corporate brand is suited to play an endorser roll as in Courtyard by Marriott, MSN by Microsoft or Lion King by Disney. It provides credibility that can reassure the new buyer, especially if a new technology is involved. It represents an organization that stands behind its products in spirit and substance. It can also work on an emotional level by providing a valued relationship with a respected organization.
2 2000 1992 Worthington's specialty items are delivered mainly through health food stores and Seventh-day Adventist vegetarian shops.
3 2389 2002 The new Levi Strauss Signature line will feature men's, women's and children's jeans for less than $30. Most of Wal-Mart's jeans sell for less than $18. Some go below $10. Levi's trademark pocket stitching design and "red tab" will be missing in this design.
4 3699 2004 With major video games today often costing $30 million to produce and market, publisher Activision can't leave much to chance. Its use of customer input throughout its game development process helps it avoid risks. Its sales recently rose 34%.
5 3711 1998 Daewoo hopes to appeal to college students in several ways. Its prices, on average, are less than those for competitive models from Honda, Toyota, and Nissan. All new Daewoos come with free routine maintenance for three years or 36,000 miles.
6 7011 2005 Luxury-hotel chains often restrict customer loyalty programs and limit expansion as they fear losing exclusivity. Marriott International guards its Ritz-Carlton chains and doesn’t allow rewards members to redeem their points there. Four Seasons Hotels does not have lower-level chains or a loyalty program.
7 7372 2004 Video game producer Activision uses a variety of different customers to test its products. The company spends more time with them upfront to understand what their interests and tastes are.

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