Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product
Final customer buying from a product producer.
Final or end-user customers incur four cost steps in connection with the product sold by a producer.
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Experience: Enhance the experience the customer has with the product
Add new appeal to the senses
Associate the company or the product with an image to increase customer pleasure in using the product
Increase the customer's sense of security with the product
<<Return to Acquire Steps