Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhaustive.

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

4. Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

  1. Resources: Reduce resources required for the use of the product

    1. Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

      1. Reduce the level of payment for use of the product Examples >>

      2. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself Examples >>

    2. Time – Reduce the time the customer must spend with the product Examples >>

  2. Experience: Enhance the experience the customer has with the product

    1. Associate the company or the product with an image to increase customer pleasure in using the product Examples >>

    2. Increase the customer's sense of security with the product Examples >>

Back to Final Customers Purchasing from Product Producer

Basic Strategy Guide Users Go To: Step 18

Return to Improve Products and Services/Innovation Ideas